In the blog world, influence says a lot for a writer. It lets us know about what sort of content they’re producing, and also what the demographics of their users are. Some people can have a huge number of blog readers, but if they asked them all for $1, they might have a problem with the response rate. They might be able to writer five posts per day about hundreds of different topics, but what is the point of nobody reads their posts or finds them interesting or useful? There is no point.

How does influence relate to the best blogger in the world?

But how can we measure influence? It’s very difficult if we’re not able to run some sort of objective test across a number of different subjects and metrics. I’d like to be able to tell you a formula or equation which we can plug statistics into, but I won’t for two reasons. The first is that if (and I’m not confirming or denying that such an equation exists) there were such a formula readily available, then we would keep it under lock and key to safeguard the importance of our awards ceremony. If someone could clone our tracking and information then they could clone the best blogger in the world competition, and that would be a disaster for us.