Subject matter is the cornerstone of anyone who wants to become the best blogger in the world. A lot of people write about a lot of topics which are as boring as watching paint dry, and receive millions of visitors and pageviews daily. Does this make them the best webmasters on the planet? Of course it doesn’t. People can write nonsense about boring topics and consistently exploit Google and other search engines and traffic to become ‘popular’ in terms of web metrics. However, web metrics are not what counts when it comes to the ‘best blogger in the world’ award – what counts is what we classify as the golden standard of information and intellectual currency.
So this is certain – the subject matter of the blog must be something pertaining to the normal lives or social lives of everyday people. When defining everyday people, it’s important not to become snobby or judgemental. We’re not talking about income or lifestyle, but something which people would objectively call ‘normal’. Once we’ve got that settled, let’s move on to some examples of content which would be suitable for a placing in the awards ceremony.
Subject matter – What does the world’s best blogger blog about?
Firstly, we should think about things which affect people in their daily lives. Food, sports, entertainent – these are items which we could easily count as applicable to the award. All of these topics would also be handled in a way that people could relate to them and can understand them, even if they’re extremely confusing and weird. There’s nothing worse than having to read through pages of jargon in order to try to find the information that you’re looking for. A blogger should keep it real, factual and simple. What’s more, a combination of these factors would surely be necessary for the winner of the prize – The best blogger in the world!